Briefs
The thing creators submit against: what to make, who can see it, how many you want and by when.
What a brief is
A brief is a unit of work. It says what to make, who it is for, how many you want and by when, and submissions attach to it.
That last part is the point. Documents are free-form and good for a style guide, but you cannot filter by one, count submissions against one, or tell a creator which is still open. A brief is the smallest thing that makes "three of the five videos we asked for have arrived" answerable.
Briefs live in Content, then Briefs.
What goes in one
| Field | What it does |
|---|---|
| Title and body | The brief itself, in the same editor Documents use |
| Angles | What to try, as a list rather than prose |
| Hooks to avoid | What not to try, for the same reason |
| References | Existing creatives to point at |
| Product or sample bundle | What to send the creator, if anything |
| Attachments | Documents, linked from the brief |
| Target count | How many videos you want. Leave blank for no target |
| Deadline | When you want them by |
Angles and hooks to avoid are lists on purpose. The review surface can show them as a checklist, and the creative tagging has something concrete to compare a finished video against.
Claiming
A brief is not only an announcement. A creator can claim one, and a brand can put a named creator on one. The difference between the two routes is recorded, and it decides whether the brief stays in the open pool.
If the brief has a target count, claims are capped at it. A brief asking for five videos cannot hand out six, even to two creators pressing claim in the same second.
A creator can give a brief back. The claim is marked released rather than deleted, because a creator taking a brief and dropping it days before the deadline is the most useful thing the record can tell you.
What a creator sees
Their Briefs tab is in two parts: Yours, the briefs they hold, and Up for grabs, everything open to them that they have not taken. A brief they already hold never appears in the pool, so the page cannot offer them a second slot on work they are already doing.
Status
| Status | What it means |
|---|---|
| Draft | Yours only. Creators cannot see it |
| Open | Creators can see it and submit against it |
| Closed | No new submissions, history intact |
There is no archive. Closing is enough: a brief that produced eleven videos is a record rather than clutter.
Who sees it
| Visibility | Who |
|---|---|
| All | Every creator in the workspace |
| Segment | One creator segment |
| Named | Only the creators you pick |